AUREUM
CASE IV
DIR: M. THORNE
DOP: S. VANCE
CLIENT: VALER


For the launch of Valerius' flagship timepiece, we crafted a cinematic narrative that blends mechanical precision with artistic motion.
AUREUM utilizes high-speed cinematography to capture the intricate dance of gears and light.
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We employed custom lighting rigs to simulate the movement of the sun across a metallic surface.
VISION
Our goal was to evoke a sense of timelessness by using stark contrasts and deep charcoal black gradients that highlight the watch's craftsmanship.




The campaign was featured in high-end lifestyle publications across North America, setting a new standard for luxury horology film.
