AUREUM

CASE IV

DIR: M. THORNE

DOP: S. VANCE

CLIENT: VALER

A close-up photograph of a high-end luxury watch on a dark graphite grey stone surface, with dramatic muted metallic gold rim lighting. The style is ultra-modern and cinematic, reflecting a North American / US luxury advertising aesthetic.
A close-up photograph of a high-end luxury watch on a dark graphite grey stone surface, with dramatic muted metallic gold rim lighting. The style is ultra-modern and cinematic, reflecting a North American / US luxury advertising aesthetic.
For the launch of Valerius' flagship timepiece, we crafted a cinematic narrative that blends mechanical precision with artistic motion.

AUREUM utilizes high-speed cinematography to capture the intricate dance of gears and light.
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A wide-angle cinematic shot of a high-end media production set in a North American / US studio. Deep charcoal black shadows dominate the frame, with muted metallic gold accent lights hitting a professional camera rig on a dolly.
A wide-angle cinematic shot of a high-end media production set in a North American / US studio. Deep charcoal black shadows dominate the frame, with muted metallic gold accent lights hitting a professional camera rig on a dolly.
A macro photograph of a high-end camera lens reflecting soft silk off-white studio lights, with subtle muted metallic gold highlights on the lens housing.
A macro photograph of a high-end camera lens reflecting soft silk off-white studio lights, with subtle muted metallic gold highlights on the lens housing.
A cinematic shot of a professional cinematographer's hands adjusting a focus wheel on a high-end camera rig in a dimly lit North American / US luxury studio.
A cinematic shot of a professional cinematographer's hands adjusting a focus wheel on a high-end camera rig in a dimly lit North American / US luxury studio.

We employed custom lighting rigs to simulate the movement of the sun across a metallic surface.

VISION

Our goal was to evoke a sense of timelessness by using stark contrasts and deep charcoal black gradients that highlight the watch's craftsmanship.

A minimalist composition featuring the luxury watch floating in a void of deep charcoal black, surrounded by a ring of muted metallic gold bokeh.
A minimalist composition featuring the luxury watch floating in a void of deep charcoal black, surrounded by a ring of muted metallic gold bokeh.
A stunning final frame from the campaign: a professional wearing luxury attire in a North American / US urban setting, the watch gleaming under soft silk off-white street lamps.
A stunning final frame from the campaign: a professional wearing luxury attire in a North American / US urban setting, the watch gleaming under soft silk off-white street lamps.

The campaign was featured in high-end lifestyle publications across North America, setting a new standard for luxury horology film.